So my favorite financial planner was in the studio yesterday for an updated photo for his website and various social media uses. We talked beforehand about the feel and emotional impact he wanted the images to convey. He said: Accessibility, confidence, warmth. And from that, it was my job to interpret it into a visual representation. At that point, decisions are made; lens selection, background selection, RAW or jpeg? (Of course RAW, just kidding!) lighting set-up, shutter-speed, f/stop, white balance, reflector, grids, gels, etc, the list goes on. And yet, it’s all so cool when it comes together, like building a puzzle on a deadline
(till next time)
What do you get when you bring thirteen naturopathic doctors into the studio, after hours, for a group shot for their collective website? If you stick with it long enough, the above shot! We started off with some simple groupings and as we shot some interesting forms started to take shape, much like arranging musical notes on a scale. After a dozen or so shots, I’d have them rearrange themselves then make my compositional tweaks. We ended up shooting about 8 or 9 groupings.
After the final shots, when I knew we had it in the can (memory card?) I let them do what ever they wanted for fun. That’s when all the personalities came out and I really like this one for all the different expressions. It’s always a good idea to have a final fun shot like this when shooting certain groups in the studio or on location. Even better when they bring the beer and pizza!