So my favorite financial planner was in the studio yesterday for an updated photo for his website and various social media uses. We talked beforehand about the feel and emotional impact he wanted the images to convey. He said: Accessibility, confidence, warmth. And from that, it was my job to interpret it into a visual representation. At that point, decisions are made; lens selection, background selection, RAW or jpeg? (Of course RAW, just kidding!) lighting set-up, shutter-speed, f/stop, white balance, reflector, grids, gels, etc, the list goes on. And yet, it’s all so cool when it comes together, like building a puzzle on a deadline :)
tnt
(till next time)
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